Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Our local business survey reveals that 61% of businesses are finding it difficult to find suitable staff. We offer some tips to help SMEs approach modern recruitment more strategically to attract the...
Mission statements and leadership visions are often forgotten because over time they disconnect from reality. This might happen because: leaders conjure up the mission and vision without sufficient...
In the first four parts of this series, we looked at why and how The Expert! model is so important for the success of service firms and how to apply it. In this final part Robert Craven brings...
In parts 1, 2, 3 and 4, we looked at why and how The Expert! model is so important for the success of service firms and how to apply it. Part 5 is more about the attitude and approach you need to...
Strategic marketing is an investment in effective selling. It's not producing a brochure, having a website and expecting customers to break your door down. It's all in the understanding...
Following on from part 1, in part 2 Robert Craven expands on what an expert does, and what you can do, to succeed in driving the growth of your professional service firm. 'How to Grow Your Service...
How can a business move from being a product or service business to delivering an experience? Guest author Grant Leboff, one of the UK's leading sales and marketing experts, explores why businesses...
A creative brief clearly outlines the scope and instructions for a job between creative supplier and client. It should include a simple overview of the project, the main business objective and any...
