Led by one of our experienced Business Advisors, this workshop will show you how to improve your marketing strategy, how to reach the right target audience and how to refine your message to make your business stand out from the crowd.
We will help you identify where your business sits in the market place and discuss how to create a strategic marketing plan based on your long term business goals and short term objectives.
If you’ve been trying to grow your business for a while with limited success, this is your opportunity to get a fresh perspective on your marketing activities and work under the guidance of an experienced business advisor.
During the workshop you will:
- Identify your target audience, market niche, and unique selling point (USP)
- Create a marketing plan and messaging with your target audience in mind
- Test your business and marketing ideas in a collaborative group environment, facilitated by an experienced business advisor
- Have the chance to get one-to-one support from our business advisor
After attending this workshop:
- You’ll be able to look at your past marketing efforts and pinpoint the areas that were costing money with little return on your investment.
- Your new strategic plan will change the way you market your business and help you to identify opportunities to reach customers, attract new business and do more for less
- You can access 1-2-1 advice to help you start growing your business!
Who should attend?
If your business is in the Aerospace, Advanced Engineering, Low Carbon or Digital sector (or supplies these sectors) and is based in Somerset (excluding BaNES and North Somerset) then this workshop is open to you as part of the Somerset Innovation Network. (Or Dorset if in the Aerospace or Advanced Engineering sector).
How much does it cost?
This workshop is fully-funded through the Somerset Innovation Network. The Somerset Innovation Network is funded by Somerset Council.
What is the Somerset Innovation Network?
The Somerset Innovation Network is a fully-funded programme driving innovation and collaboration to forward-thinking, and growth-driven businesses in the region.
Bringing together three innovation centres in Somerset - iAero in Yeovil, Digital Innovation Centre in Taunton and SEIC in Bridgwater, the network aims to encourage collaboration and innovation between businesses, whilst helping them grow and develop through a variety of tailored 1-2-1 support, informative workshops and networking opportunities.
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