Get journalists to do your advertising for you….and be believed.

In tough times when every penny counts, are you making the most out of supportive journalists in your marketing budgets?

PR can be 90% better value for money than advertising, a fact that isn’t lost on smart businesses. Peter Ibbetson, founder of JournoLink gives four pointers to get your PR right:

Choose the right news story:

Understand the differences between Advertising v PR  and what stories catch the eyes of journalists as opposed simply to telling the world that they should buy your products.

Get the timing right:

Now is the perfect time to help journalists choose Christmas gifts to write about or to start thinking about next year’s holiday season. It’s much easier to win journalists’ attention if they are actively seeking the sort of news you are sharing.

Give the story ‘body’:

A case study, a quote from a recognised person or a good image that captures the eye will all help to encourage the journalists to read and use your news story.

Choose a killer headline:

If you had three seconds to catch the interest of journalists what would you say? That’s your headline. The headline is just as important as the news story, so give it the attention that it needs.

With these four pointers you will be earning media space instead of paying for them.

To find out more about the JournoLink PR platform for small businesses check Business West Chamber PR.