Member blog & news

Keep up to date with the latest business advice from our community of business leaders. And raise your business profile by sharing your news and advice! Posting your content can help improve your performance on Google. If you're a member and would like to contribute, take a look at our blogging guidelines. Alternatively call our friendly membership team on 0800 980 2789 who would be happy to help.

Defining Brand Messaging 101

Brand messaging isn't just a snappy tagline. It's everything you do and say. It's what makes you stand out in a crowded social media feed. It's what stops people from turning the page on a print...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 13th December 2024
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“My B2B website isn’t boring… right?” 48% of customers might disagree
Member role

How to make your B2B website stand out. In the U.S. there are over 3 million B2B businesses , 86% of which use their website as their primary source of lead generation. Yet, 48% of customers have...
Business West featured post
Becky Tugwell
Posted on: 20th November 2024
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What is the difference between vision and mission?

Some of the most iconic businesses and brands are defined by mission and vision statements. While these statements can often go unnoticed, internally and externally, it's nonetheless important to...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 30th October 2024
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Using Data to Tell a Story

When leveraging press coverage, data can be a powerful tool. From in-depth data journalism to PR campaigns built around data sets, numbers, statistics and insights can be a tremendous hook. But...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 22nd October 2024
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