Before the internet, a prospect would have to call a sales executive to find out information about a product or service. But now, prospects can self-serve online and gather the information required to make an informed purchase decision by themselves.
Providing a marketing framework to plan an effective inbound marketing strategy using marketing automation, that helps buyers engage and nurture in their own time, relies on the effective use of lead management technologies to facilitate real-time marketing.
This guide will walk you through:
- Basic principals of inbound marketing using marketing automation
- Adopting a content-based approach
- How to implement and manage inbound marketing
Written for Business West by David Sloly, award-winning content creator, author and speaker - who in 2015 delivered a compelling presentation at TEDxBristol: 'Change Your Story, Change Your World'.