December is the month to kickstart 2022 with a journalist focus on small businesses for the next couple of months, starting with Black Friday and running right through to Valentines’ Day.
We’ve put a special ‘Boost PR Package’ together with our PR partners JournoLink, to give your business all it needs for a three month sales kickstart with guaranteed coverage, and JournoLink even writing your first press release for you.
To back up the ‘Boost PR Package’, JournoLink’s four must-do tips to capture the journalists’ eyes are:
• Timing
Focus on trending news topics. This could be the impact of Covid rules changes, New Year sales, or Valentines’ Day and Easter products.
• Interesting
Make sure your news has a real interest angle. Why would a journalist want to cover it?
• Image
Providing journalists with a compelling image can make all the difference between being used in stories and being passed over
• Catch the journalist with the headline
A journalist will see the first 50 characters of a headline. Make them really count, with a hook they won’t be able to resist.
With 19 out of 20 of us now making our buying decisions based on independent reviews, it has never been more important to engage with the media.
Chamber member offer
Business West Chambers of Commerce has partnered with JournoLink PR to give you an easy and affordable way of getting your news in front of journalists who matter. Building your brand profile for your business and growing your exposure is an essential part of driving increased sales.
Journolink are offering members a special discount to their PR platform to kickstart your PR in 2022. For just £150, including VAT, members get a three-month JournoLink platform subscription, 2 press release distributions per month, one professionally written. That's a 60% reduction! Additionally, they will be supporting members signing up to the package with monthly interactive webinars with their in-house journalist.
Find out more about Journolink
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