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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Content and email marketing: why they deliver a great return on investment

Turn your company into a sales and marketing rocketship by linking content marketing with email. And the best part? It doesn't cost a great deal to implement.
Tom Sandford
Tom Sandford
Future Content Ltd
Posted on: 07.12.15
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PPC management tactics and techniques for beginners

Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
Thomas Coppen
Thomas Coppen
Keel Over Marketing
Posted on: 31.07.15
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What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Hurricane Media
Posted on: 28.07.15
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Breathe new life into digital customer relationships

In a world of connected technology, automated systems and "Big Data" companies risk losing the invaluable personal connection with their customers. We talk to marketing professor and award winning...
Steven Van Belleghem
Steven Van Belleghem
nexxworks
Posted on: 22.06.15
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Facebook Video: 5 tips for small businesses

The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
Lana Richardson
Lana Richardson
NI Parcels
Posted on: 26.05.15
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25 Billion Devices by 2020: How the Internet of Things could be the next Technology Revolution

From toothbrushes that record brushing habits to cars that automatically update their own software, the growing ability of devices to sense and interact with their environments through the Internet...
Patrick Lincoln
Patrick Lincoln
Solution IP
Posted on: 18.05.15
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Is Apple Watch useful as an enterprise tool?

Dr Mark Mason, Mubaloo founder and Business West Board member, shares his experience of using Apple Watch for a week and explores whether it is a useful tool for enterprise. Plus, read our 'Apple...
Dr Mark Mason
Dr Mark Mason
Mubaloo
Posted on: 08.05.15
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Business and Broadband - The Power of the Button

The age old cliché 'the best thing since sliced bread' has been thrown around widely. But in a hundred years that phrase will surely be replaced by 'the best thing since broadband'. Tell us what the...
Andy Grey
Andy Grey
Business West
Posted on: 23.02.15
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Virtual Meeting Etiquette - 5 Do's and Don'ts

By now, people have learned not to wear pyjamas during video conferences. The rules of etiquette apply in virtual meetings just as they do in face-to-face meetings so here are some tips to keep in...
Gemma Falconer
Gemma Falconer
GoToMeeting
Posted on: 16.09.14
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