Blog

Stay informed on what's going on in business and the economy. Our blog includes regular updates, including thought leadership pieces, from the Business West team, British Chambers of Commerce and regional business leaders.

Member Blog: B2B marketing trends 2025 – website personalisation and AI optimisation
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Personalisation isn’t a new topic in digital marketing. But over the past year we’ve seen a surge in tools and capabilities that cater to customer demands and brand desires to connect with each other...
Becky Tugwell
Posted on: 10.02.25
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Member Blog: Thought Leadership: Are we really ready for AI in Project Management?
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The headlines and social media are awash with the disruptive nature and possible implication of Artificial Intelligence (AI) and the world of project management is no exception. There are some big...
Lynsey McKinstry
Posted on: 31.01.25
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Member Blog: How Video Gamers Bring Unique, Transferable Skills to the Workplace
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In an era where employers seek creative thinkers, adaptable problem-solvers, and effective communicators, the skills honed by video gamers are becoming increasingly valuable.
Lynsey McKinstry
Posted on: 25.01.25
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Member Blog: Focus On "Helpful Content" So Customers and Google Love Your Brand

Google’s search algorithm aims to combat what it considers “low-quality content” and reward “helpful content” in the search listings. This aim underscores Google’s shift towards a future that values...
Michelle Symonds
Michelle Symonds
Ditto Digital
Posted on: 30.12.24
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An entrepreneur's guide to monetise your platform and maximise audience reach

Did you know that YouTube content creators contributed £1.4 billion to the UK’s gross domestic product (GDP) in a single year? As industries go, online entrepreneurship is booming. If you have a...
Harvey Holloway
Harvey Holloway
Posted on: 18.11.24
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4 New Tech-Led Ways to Prevent Cyber Attacks

October is National Cyber Security Awareness Month, which is focused on spotlighting cyber security best practices, shedding light on the evolving threats that individuals and businesses face and...
Dakota Murphey
Dakota Murphey
Posted on: 17.09.24
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6 Tools and Software to Help Digital Agencies Scale

Success as a digital marketing agency depends on a wide variety of factors, not least your ability to offer your clients a competitive standard of service. While there’s no magic bullet when it comes...
Harvey Holloway
Harvey Holloway
Posted on: 12.07.24
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How to Utilise Each Social Media Platform to Work for Your Business

First, why use social media for your business in the first place? There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a...
Daniela Bruckner
Daniela Bruckner
Trusty Social Ltd
Posted on: 07.11.23
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Top Tips for Cyber Security Awareness Month

We spoke to Ross Brown, Head of Cyber and Innovation for the South West Cyber Resilience Centre, who has shared their timely tips to keep you alert during cyber security awareness month and beyond.
Eleanor Ferrari
Eleanor Ferrari
Posted on: 24.10.23
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