Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.

6 Tools and Software to Help Digital Agencies Scale

Success as a digital marketing agency depends on a wide variety of factors, not least your ability to offer your clients a competitive standard of service. While there’s no magic bullet when it comes...
Harvey Holloway
Harvey Holloway
Posted on: 12.07.24
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How to Utilise Each Social Media Platform to Work for Your Business

First, why use social media for your business in the first place? There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a...
Daniela Bruckner
Daniela Bruckner
Trusty Social Ltd
Posted on: 07.11.23
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Top Tips for Cyber Security Awareness Month

We spoke to Ross Brown, Head of Cyber and Innovation for the South West Cyber Resilience Centre, who has shared their timely tips to keep you alert during cyber security awareness month and beyond.
Eleanor Ferrari
Eleanor Ferrari
Posted on: 24.10.23
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The dark funnel – marketing mystery or lead gen mastery?
Member role

In Proctor's latest blog, they discuss what the dark funnel is, and how your marketing team can take advantage of Interactions over the course of the sales funnel that you can’t follow or gather data...
Becky Tugwell
Posted on: 18.09.23
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Nimble Elearning's advice for Learning at Work Week 2023

Nimble Elearning provide solutions to businesses who want to deliver digital training. During Learning at Work Week, they provided us with their advice for workplace learning, and how elearning tools...
Eleanor Ferrari
Eleanor Ferrari
Posted on: 15.05.23
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Reaching your Personas at each Stage of the Buyer's Journey

The buyer’s journey describes the process that customers go through when researching and deciding on a service or product. It can be broken down into three stages - awareness, consideration, and...
Dan Simpson
Dan Simpson
Fuelius
Posted on: 15.03.23
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Briefing Paper: Cyber Security - Are People the Problem or Solution?

Concerns about the security of IT infrastructure and applications have grown steadily alongside organisations’ increasing reliance on these systems. In the first of Ghyston's cyber security briefing...
Gemma Comley
Ghyston
Posted on: 17.03.22
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What is Digital Commerce and how can it help my business sell internationally?

Digital Commerce is a term that many businesses may not of heard of. We'll be discussing what digital commerce is, and how it could positively impact your overseas sales.
Eleanor Ferrari
Eleanor Ferrari
Posted on: 02.03.22
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Social Media Influencers: How to Use Them to Your Advantage

Creating a social media campaign is a solid plan and a route that many businesses go down. However, there is a way to get a lot of attention through the creativity of someone else – social media...
Dakota Murphey
Dakota Murphey
Posted on: 01.03.22
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