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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Briefing Paper: Cyber Security - Are People the Problem or Solution?
Member role

Concerns about the security of IT infrastructure and applications have grown steadily alongside organisations’ increasing reliance on these systems. In the first of Ghyston's cyber security briefing...
Gemma Comley
Ghyston
Posted on: 17.03.22
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What is Digital Commerce and how can it help my business sell internationally?

Digital Commerce is a term that many businesses may not of heard of. We'll be discussing what digital commerce is, and how it could positively impact your overseas sales.
Eleanor Ferrari
Eleanor Ferrari
Posted on: 02.03.22
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Social Media Influencers: How to Use Them to Your Advantage

Creating a social media campaign is a solid plan and a route that many businesses go down. However, there is a way to get a lot of attention through the creativity of someone else – social media...
Dakota Murphey
Dakota Murphey
Posted on: 01.03.22
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Did eCommerce die back in 2020?

eCommerce is dead. I have a habit of killing things off in blog posts and presentations. I remember announcing the demise of social media ten years ago to a shocked and denying room full of social...
Nigel Barker
Nigel Barker
Business West
Posted on: 28.02.22
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Is ethical hacking a good investment for SMEs?

Businesses of all sizes make use of ethical hacking, although it is more commonly associated with larger companies with big cybersecurity budgets. However, increasingly SMEs are becoming interested...
Dakota Murphey
Dakota Murphey
Posted on: 07.01.22
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How to Create an Integrated Marketing Strategy to Attract Customers

Imagine how wonderful it would have been if new customers just came to you on their own. Unfortunately, in real life, that does not happen, and businesses need to work hard to attract new customers...
Julia Serdiuk
Julia Serdiuk
HelpCrunch
Posted on: 03.12.21
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Hybrid meetings offer the best of both worlds

September will be a red letter month for members of the Initiative as we meet face to face for the first time in more than eighteen months. But we’ll also be offering people the chance to attend...
Ian Bell
Ian Bell
Business West
Posted on: 09.09.21
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HSBC's Roland Emmans on digital transformations post-COVID

“Change or you will be changed” was the watchword of Sir John Harvey-Jones, the former ICI chairman as he toured the country with his BBC TV programme, Troubleshooter. Sir John went into companies...
Ian Mean
Ian Mean
Business West
Posted on: 13.05.21
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Data, data everywhere….and nor any to fuel my business

Samuel Taylor Coleridge’s epic poem of 1798 “Rime of the mariner” contained the infamous cry, “water, water everywhere and nor any drop to drink,” made by sailors after the ancient mariner killed an...
Martin Bradfield
Martin Bradfield
Data Cubed
Posted on: 12.03.21
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