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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

PPC management tactics and techniques for beginners

Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
Thomas Coppen
Thomas Coppen
Keel Over Marketing
Posted on: 31.07.15
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What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Hurricane Media
Posted on: 28.07.15
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10 tips for successful networking

Networking is a key way to generate leads and get to know other business people; particularly if you run a small business or are growing. Events vary in format and the type of businesses they attract...
Laura Cunningham
Laura Cunningham
Business West
Posted on: 14.07.15
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Facebook Video: 5 tips for small businesses

The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
Lana Richardson
Lana Richardson
NI Parcels
Posted on: 26.05.15
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Brand archetypes and how they affect your business

'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
John Lanyon
John Lanyon
Hurricane Media
Posted on: 22.05.15
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3 Steps to Successful Recruitment

Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
Mark Bevans
Mark Bevans
We Love 9am
Posted on: 20.05.15
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7 tips to make the most of a business exhibition

With the exhibition season underway, we've summarised Jamie Breese's top seven tips for delegates on how to make the most of a business exhibition and be a star delegate.
Jamie  Breese
Jamie Breese
Business Showcase South West
Posted on: 14.04.15
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How to deliver a compelling presentation - 4 tips to help you succeed

It's a key life skill, and one that we've all agonised over at some point. It is also a skill that is sorely neglected. So let's dispel a few myths about giving a presentation, and look at a few key...
Monty Halls
Monty Halls
Monty Halls Ltd
Posted on: 24.03.15
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5 steps to building a successful sales culture

The seemingly elusive high performance sales culture is not as unattainable as many think. There are clear steps businesses can take to move their employees to a successful sales culture.
Shylie Smith
Shylie Smith
Business West
Posted on: 10.10.14
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