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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Brand archetypes and how they affect your business

'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
John Lanyon
John Lanyon
Posted on: 22.05.15
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3 Steps to Successful Recruitment

Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
Mark Bevans
Mark Bevans
Posted on: 20.05.15
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7 tips to make the most of a business exhibition

With the exhibition season underway, we've summarised Jamie Breese's top seven tips for delegates on how to make the most of a business exhibition and be a star delegate.
Jamie  Breese
Jamie Breese
Posted on: 14.04.15
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Digital Marketing Strategy: An Interview With The Experts

For a business to succeed in today's fast paced digital environment it is important to maintain a solid presence online. But this isn't easy. To help, our panel of 4 digital experts share their...
Chris Danks
Chris Danks
Posted on: 10.04.15
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How to deliver a compelling presentation - 4 tips to help you succeed

It's a key life skill, and one that we've all agonised over at some point. It is also a skill that is sorely neglected. So let's dispel a few myths about giving a presentation, and look at a few key...
Monty Halls
Monty Halls
Posted on: 24.03.15
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Which social network should your business use?

The problem many businesses face is in choosing the right social network, or mix of networks, to focus their time and effort on to achieve a return on their investment. It's easy to get sucked in,...
Chris Danks
Chris Danks
Posted on: 18.11.14
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Measuring Digital Marketing: How to effectively use Google Analytics

Collecting useful data can help you better understand how people find and use your website. By correctly using a web analytics tool you'll not only be able to provide traffic reports for your manager...
Chris Danks
Chris Danks
Posted on: 14.10.14
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5 steps to building a successful sales culture

The seemingly elusive high performance sales culture is not as unattainable as many think. There are clear steps businesses can take to move their employees to a successful sales culture.
Shylie Smith
Shylie Smith
Posted on: 10.10.14
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7 basic SEO tips to help your business get started

Getting to grips with Search Engine Optimisation (SEO) basics is essential to increase traffic to your website and therefore improve the opportunity for sales and lead generation. This blog will...
Chris Danks
Chris Danks
Posted on: 15.07.14
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