Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
The impending introduction of the General Data Protection Regulation (GDPR) in May next year will not come as a revelation to most people. It is the biggest overhaul in data protection law in almost...
Business West has appointed one of the region’s top marketeers as its new chairman. Iain Wolsey has held senior marketing positions in the UK and is the founding partner in the Bristol consultancy of...
The rise of the cloud has enabled businesses to do so much more in 2017, from managing your own accounts, to working remotely with a team across the globe. Lower costs, more flexibility, and better...
In today’s cluttered digital world, cutting through and getting heard is increasingly tough. Plenty of doomsday stats have recently been predicting the death of content marketing, owing to increased...
UWE, in partnership with Business West, runs an annual lecture series that brings top business leaders to Bristol. We caught up with Paul Geddes, chief executive officer of Direct Line , before he...
2016 is now over, but digital marketing marches ever onward! Sometimes the pace at which it changes and develops seems overwhelming - businesses and marketers are constantly being bombarded with new...
Developments for mobile browsing are coming thick and fast, and digital marketers have to run to keep up; these are our top tips for the future of mobile SEO.
The power non-financial data has to influence the long term success of an organisation cannot be underestimated. In the age of big data, businesses are increasingly looking at how they can harness...
Presentations have always been an important part of business. Whether you're an audience member or the one giving the presentation, this is where ideas are shared and deals are done. However, there...
