Member blog & news

Keep up to date with the latest business advice from our community of business leaders. And raise your business profile by sharing your news and advice! Posting your content can help improve your performance on Google. If you're a member and would like to contribute, take a look at our blogging guidelines. Alternatively call our friendly membership team on 0800 980 2789 who would be happy to help.

Tools to Help With Re-Purposing Content

When it comes to marketing your business, creating great content is vital. But, there’s only so much new content you can create, and you don’t want to keep writing about the same old topics – apart...
Michelle Symonds
Michelle Symonds
Ditto Digital
Posted on: 22nd September 2022
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“The customer is always the main character” – What makes a good brand story?
Member role

This is the first of a four-part series on marketing in the wealth management sector. In later instalments we’ll be looking at approaches to target women with wealth, millennials and summarising some...
Becky Tugwell
Posted on: 6th September 2022
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Protect your online reputation

The digital dark arts and the threat they pose to your online reputation is very real. From an Online Reputation Management (ORM) standpoint, it’s not just old social media posts and outdated online...
Business West featured post
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 3rd August 2022
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What to measure: Presenting performance (part 2)
Member role

In Part 1 of our guide to measuring marketing’s effectiveness, we examined the key metrics required to demonstrate overall business impact. We then explored ways to measure brand awareness. In part...
Becky Tugwell
Posted on: 26th July 2022
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