ATA Carnet Case Study: Amalgam Collection
Find out about Amalgam, how they use ATA Carnets and how they help their global marketing
Introducing Amalgam Collection
Amalgam Collection is a renowned company specialising in creating highly detailed, handcrafted scale models of luxury cars and racing vehicles. Established in 1985, they have earned an international reputation for their meticulous attention to detail and commitment to quality, producing models sought by collectors, automotive manufacturers, and enthusiasts worldwide. Each model, often built to a scale of 1:8 or 1:18, is a testament to the company's dedication to replicating the finest details of iconic cars, from the stitching of the seats to the accurate representation of complex mechanical components.
We spoke to Mark Benson, Global Events Manager, to learn more about how ATA Carnets are used for the global marketing of their business.
Can you tell me a bit about Amalgam and what your role is?
As the Global Events Manager, I oversee and coordinate the company’s participation in Automotive and Partner events held worldwide each year. This involves the shipping of models to various global locations allowing Amalgam to showcase its products to prospective customers and automotive manufacturers.
Mark Benson, Global Events Manager, Amalgam Collection
Why do you use ATA Carnets?
Amalgam Collection uses ATA Carnets to facilitate the temporary export of our models for display at international events without having to pay customs duties and taxes. The Amalgam products are high-value and delicate, so ATA Carnets also enables us to manage and ship our products safely, utilising our own transport for European events. Past trips include Geneva Motorshow, Switzerland, and more recently Le Mans, France.
Amalgam Collection's exhibition stand
Why do you apply for them at Business West?
Amalgam Collection has historically used Business West for ATA Carnets due to its long-standing relationship with Business West. A team member with experience in licensing and shipping facilitated this connection, making Business West the natural choice for our Carnet needs.
Was the ATA Carnet application process what you expected?
I have some previous experience applying for Carnets, so yes, the process was relatively straightforward and aligned with my expectations. The online portal (eCert) provided by Business West was intuitive and guided me through the process step by step, helping me complete the application efficiently and quickly. However, I did need some assistance with specific details, such as descriptions and valuations for the General List.
What was the most challenging part of the ATA Carnet application?
The most difficult aspect was dealing with the unexpected requirement for a Goods Movement Reference (GMR) number when using the freight service. This requirement surprised me and required additional steps that I wasn’t prepared for.
What other plans do you have to temporarily export?
We plan to continue using ATA Carnets for future events in Europe, including an upcoming trip to Germany and Italy later this year. We recognise the importance of these events for our business and anticipate more temporary exports in the coming years, particularly as we continue to expand our event participation.
Finally,- do you have any advice for other companies looking to temporarily take their goods abroad?
Using ATA Carnets is a cost-effective and convenient method for temporarily exporting goods, especially compared to shipping. While the process might seem daunting initially, especially with unexpected requirements like the GMR, it becomes more manageable after the first experience. I would also emphasise the importance of planning for potential delays and understanding the specific requirements of the Carnet process. The Business West website has lots of information to help you prepare for your trip in advance!
Find out more about Amalgam Collection.