Our innovation and growth specialists collaborate with businesses to define and refine customer segments, sharpen value propositions, and strengthen the messaging that sits at the heart of a brand.
In addition to strategic positioning, the programme offers guidance to help businesses improve digital performance — including digital marketing, SEO, website optimisation and content development — enabling organisations to become more discoverable and better positioned to convert the audiences that matter.
Whether launching something new or scaling something established, participants gain insight, tools and structure that help them reach, engage and retain the customers most important to their growth.
What our clients say about us
Air Giants
Air Giants create giant inflatable robots that mesmerise audiences at events and installations. We helped them step back, rethink their customer journey and refine how people discover and commission their work.
“The support sessions were super helpful… we’ve already seen a much stronger sales pipeline taking shape.” – Richard Bache, Air Giants
FerryX
FerryX is a spin‑out biotech developing solutions for inflammatory bowel conditions. We guided them through SEO best practice, website optimisation and content improvements to boost visibility and trust.
“My Innovation and Growth Specialist taught me a huge amount about SEO. He provided some eye opening insights – like how to build a continually evolving, non-static website that will boost our SEO potential long-term.”
“We refined our website off the back of that feedback – putting our reviews front and centre on the homepage, so that people immediately saw our work.
“It meant we could begin to build a solid customer retention strategy.” - Jenny Bailey, CEO & Co-Founder, Ferryx.
POPcomms
POPcomms develops interactive sales tools used by major consumer brands. We worked with them to sharpen their story, restructure their messaging and create a clear, confident narrative for their new product.
“The support was incredibly valuable. We’ve had to pull things apart slightly to move in the right direction, but it’s put us in a far better position. We now feel we have a much stronger brand and that’s a real differentiator for us as a business.” - Damjan Haylor, Managing Director, POPcomms.
GROWTH THROUGH INNOVATION
Learn how else Innovate UK Business Growth can support your business
Discover the full range of support available through Innovate UK Business Growth. From strengthening your innovation processes and building internal capabilities to accessing finance, protecting intellectual property, and preparing for new markets—our tailored services are designed to help your business grow and succeed.