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My journey into trade documentation: How I learned to love the humble Carnet

If you’d told me four years ago that I’d be able to explain the ins and outs of an ATA Carnet, I might have raised an eyebrow. When I joined Business West, I came from a Business-to-Business marketing background with some experience in international trade; I’d advised businesses on how to promote themselves overseas, but trade documents? That was a whole new world. At the time, I didn’t know one end of a Carnet from another. As for Certificates of Origin and Letters of Credit, let’s just say my understanding was limited. But over three years on, I’ve learned the ropes and found a real fascination for this often-overlooked part of global trade. It helps that I work with a team that is the best in the business. Their knowledge is encyclopaedic, their attention to detail second to none, and their customer service? Well, 99% of our customers would recommend them. As a marketer, that kind of endorsement makes it a joy to shout about what they do.

Responsible Business: Hargreaves Lansdown's Bristol Financial Resilience Action Group

Welcome to the Responsible Business series, dedicated to empowering businesses of all sizes to better support their employees. Through insightful conversations and expert advice from our members, we aim to provide you with the tools and strategies needed to make a positive impact. This month, we’re excited to feature Bristol Initiative member Siobhan Denniff, who sits on our Bristol Advisory Committee. As Responsible Business Manager at Hargreaves Lansdown, she shares her insights on driving meaningful change in the workplace.