How Tech for Growth Helped Automation Business Improve SEO
DelaControl design, build, and commission industrial control systems and machinery, working with manufacturers and machine builders across industries such as pharmaceuticals, energy, food and packaging.
Established in 2017, the Bristol based company now has 15 full time employees and has expanded quickly, moving premises several times in the last few years to accommodate their growing needs. Keen to build on the growth they’d already achieved and continue to attract new business, they were looking for support to improve their online presence and search engine rankings.
Jack Sealey, Business Operations Lead at DelaControl explained, “As a relatively young company, we are always on the lookout for extra support or seeking ways to improve our practices and ultimately gain more interest in our business.I spoke to Jacqueline Bond, Enterprise Executive at the West of England Mayoral Combined Authority who went through the various initiatives that businesses could apply for, and she recommended Tech for Growth.”
“We had already been thinking about how to improve our website and SEO (Search Engine Optimisation), so Tech for Growth seemed like the ideal fit. We had some experience in the paid advertising side of things but wanted to improve our organic reach and Google rankings, so more people would find us when searching online.”
After a diagnostic meeting with Lucy Paine from techSPARK to discuss the needs of the business, Jack was offered 1-2-1 expert support through Tech for Growth and put in touch with Dale Graham at Total Reach.Jack continues, “Dale produced an in-depth SEO and Competitor Report for us, which has been valuable to the business. He conducted a full audit of our website, including our current SEO, structure and content, analysed our competitor’s online presence in comparison to ours, researched keywords for the business, provided ‘quick wins’ to improve our website and created a content plan to improve our SEO score.
“Having an expert view of our website from an independent party was an eye opener and gave us tangible ways that we could improve the user experience. Knowing how we compared to our competitors online was thought-provoking and having the knowledge of highly searched for keywords means we can plan our website content around topics that people are searching for, which in turn will increase our online visitors. Throughout several 1-2-1 sessions Dale ran through next steps to take with our website and SEO and laid out a plan for us to follow, including coming up with topics for digital content that would peak interest.”
“Since working with Dale and Tech for Growth, we have seen around a 30% increase in monthly visitors to our website. We are also redesigning our website to make the customer journey simpler on the back of Dale’s feedback and continuing our content plan to improve our SEO long term.”
I’d recommend Tech for Growth to any business. We wouldn’t have had the time or expertise to do this work ourselves, so the fully-funded support has helped us to make progress in this area and will contribute to our growth long term.”
Tech for Growth is a West of England Mayoral Combined Authority initiative, delivered in partnership with Business West and techSPARK to help SMEs in the region adopt new technologies and improve digital practices to improve productivity and sales. The West of England Growth Hub is the West of England Mayoral Combined Authorities' SME business growth support service.
