Key takeaways from Talking Trade 2025
On 2 July 2025, we welcomed businesses and professionals involved in international trade to Leigh Court in Bristol for our “Talking Trade & Summer BBQ” event.
As Senior Marketing Manager at Business West, I was pleased to see both familiar faces and new connections in attendance. Our aim was to provide practical insights on current trade issues - ranging from Brexit (still!) and free trade agreements (FTAs) to recent US tariff changes - while also giving everyone the chance to network in a relaxed setting, complete with a summer BBQ and, for those up for it, a bit of axe throwing and welly wanging. Here’s a look back on the day’s discussions, key points, and takeaways.
Setting the scene
James Monk, our Commercial Director, opened the event by highlighting the enduring importance of international trade for businesses across our region. He pointed out that, despite ongoing uncertainties in the global landscape, many firms are adapting and continuing to find opportunities to grow beyond UK borders.
“We’ve seen businesses pivot and innovate to tackle one challenge after another -whether it’s Brexit, COVID, or now Trump’s tariff policies. What stands out is the willingness of our SMEs and larger enterprises to remain agile,” James remarked. His comments provided a positive backdrop for the day’s programme.
Brexit: ongoing change
Brexit remains at the forefront of many exporters' minds, and several sessions focused on its longer-term impacts.
John Austin-Sheridan from the Department for Business and Trade (DBT) discussed the stabilising UK-EU trade relationship and the importance of keeping up with regulatory changes.
"After five years, the UK-EU trade environment is stabilising, but ensuring compliance with changing rules remains crucial. SMEs should lean on FTAs and adaptability to counter added costs and find growth opportunities," John advised.
It was also interesting to hear how businesses have shifted their focus since Brexit. Rob Sinton, Commercial Director of Taste Tech, shared that their team has looked increasingly beyond Europe, opening up opportunities elsewhere:
“Exporting is vital for us, but Brexit forced us to think wider. This pivot has unlocked new opportunities in markets across Asia and the Americas.”
Photo: John Austin-Sheridan, FTA Utilisation, Department for Business and Trade
US Tariffs
Another regular theme was the impact of new US tariffs. Adriana Santos, Head of International Sales at Tracklements, described how her business is managing the 10% tariff, choosing, for now, to absorb the cost while maintaining relationships with key US distributors.
“For now, we’re absorbing the 10%, but we’re watching closely. It’s a delicate dance with distributors in the US, who remain one of our most important markets,” said Adriana.
Neil Bird from Gaston Shul gave practical advice on handling new and evolving trade rules, reminding us:
“The key takeaway is to stay well-informed and build flexibility into your trade strategies. The world is complex, but manageable when you focus on compliance and careful planning.”
Photo (left to right): James Monk (Business West), Rob Sinton (Taste Tech), Adriana Santos (Tracklements), Neil Bird (Gaston Schul) and Catherine Stephens (Business West)
Free Trade Agreements: gain competitive advantage
A significant part of the event was devoted to exploring how businesses can make better use of free trade agreements.
John Austin Sheridan highlighted recent agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the real-world reductions in tariffs they offer.
Adriana provided a useful example, explaining how an authorisation number for South Korea enabled their team to reduce duty rates from 34% to zero on certain products, demonstrating the practical difference these agreements can make.
Beth Rice, our Export Documentation Manager at Business West, introduced our new FTA Utilisation Service. Beth explained:
“FTAs can seem intricate, but with the right guidance, they’re incredibly powerful. We’re here to simplify those processes and help businesses make the most of every opportunity.”
Networking, lunch & games
Beyond the formal content, we were keen to foster a supportive environment for networking and conversation. Attendees enjoyed the BBQ, took part in outdoor games, and made the most of informal opportunities to meet others facing similar challenges in international trade. Our “matching countries” networking activity was a popular way for delegates to break the ice and share experiences.
Takeaways for UK traders
Here are a few reflections from the event that may be useful for international traders:
- Adaptability remains key. Regulatory changes post-Brexit and unpredictable US tariffs mean firms need to stay agile.
- Understanding FTAs is valuable. Recent agreements like CPTPP can deliver significant benefits, but require some homework.
- Compliance is critical. Meticulous documentation and keeping up to date with rule changes can save time and money.
- Flexibility helps in changing markets. Keeping open communication with overseas partners and being ready to adjust strategies is often essential.
- Innovation is a driver for growth. Support from organisations like Innovate UK Business Growth can help businesses explore new markets, develop competitive advantages, and access practical guidance and funding to innovate with confidence.
Closing thoughts
Before I wrap up, I’d like to share a reflection from Catherine Stephens, our Head of International Trade Services. Catherine captured the spirit of the day when she said:
“International trade is never static - no two days are the same, and new challenges keep us on our toes. But it’s the collective expertise and willingness to adapt that gives our region a real edge. Events like this show just how much we can achieve by coming together and staying curious.”
For me, “Talking Trade & Summer BBQ 2025” was a helpful reminder of the strengths and resilience of our region’s business community. As always, I was impressed by the willingness of attendees to share knowledge, ask candid questions, and seek out new opportunities, even against a backdrop of change and uncertainty. Thank you to everyone who joined us, participated in discussions, and helped create such a supportive atmosphere. We look forward to continuing these conversations and supporting you on your international trade journeys.
If you’d like to know more about any of the resources mentioned during the event, or about Business West’s support for exporters, do reach out to me or one of our team—we’re always happy to help.