Is AI the leadership issue of our time?

Joshua Porter Business West
27 April 2026

There is no plan for the future

Prior to the session, Deloitte had conducted research with over 100 senior leaders on how they are using AI in their organisations. One key takeaway shared from their research that resonated with our members was that there is no coherent vision for AI’s future. While people could readily point to AI’s use for handling admin in the short term, few could confidently articulate how AI would be used in five years. 

This uncertainty is compounded by what was described as "incredible chaos" in the rollout of AI. Leaders are struggling to get an intellectual grip on a landscape where: 

  • Terminology is used loosely, often confusing basic automation with Generative AI
  • Economic and productivity forecasts vary wildly, with some predicting global gains of up to $22 trillion while others note that these gains have yet to appear in actual economic indicators
  • The pace of change makes traditional five-year planning nearly impossible 

If one thing was clear amongst the uncertainty, it was the importance of leadership to steer and define the AI era. 

 

The challenge isn’t tech, it’s change

Surprisingly, the technical aspects of AI implementation weren’t the focus of our leaders. It was managing the profound change to the organisation’s operating model which was causing the most concern. 

Managing staff who are mistrustful of AI, ensuring proper governance and security guardrails, communicating transparently, and taking accountability — these are the challenges sat at the top of attendees’ priority lists.

 

Building the right culture

How your teams respond to the change of AI adoption comes down to culture. Are your teams empowered to experiment without fear of putting themselves out of a job? Implementation must be handled with maturity and leaders need to actively listen to their staff on how AI could be used to help. 

Another important step is being vocal and honest about AI usage, encouraging staff to share their own shortcuts and workflow improvements. 

One attendee described how their entire senior leadership team had attended an intensive AI training week. Following this, their organisation created an AI Academy that is accessible to all their employees. 

Demonstrating leadership’s commitment to AI, as well as effective and ethical usage, goes a long way to encouraging a positive culture around AI.

 

People or technology?

During the discussion, Dave posited a provocative question: if given the choice today, would you hire a person or procure an AI license? 

While some leaned toward AI to remove the burden of administrative tasks, the majority argued that human talent was the more important investment. In a world where AI can produce a competent-looking marketing plan or legal summary in seconds, differentiation is shifting back to human relationships and "the magic" of experience-based judgment. 

The group were quick to concede that AI can have its place, but the nuance was likened to knowing which golf club you need for each specific shot.

 

Don't give up on humans, continue to invest in your people. That will always be a 'no regrets' choice.

Dave Tansley

Practice Senior Partner for the South West and Wales, Deloitte

Advice for getting it right

With such a broad spectrum of industries and professions represented at the roundtable, everybody was approaching AI slightly differently. As a result, we heard a range of practical advice for leaders at every stage of the AI journey:

Focus on the problem

Leaders should relentlessly focus on the specific problem they are trying to solve as opposed to creating problems for AI to solve. Is the problem you’re trying to solve simply not having AI?

Establish a governance framework as a priority

If you are implementing AI, make sure your teams know what tools they should be using, and how to use them. The last thing your security teams want to hear is how somebody has input sensitive client or company information into their own personal ChatGPT account.

Give people space to experiment

It’s not enough to just give people AI licences, they need dedicated time allotted to exploring how the tools work and where they can improve their own workflows in a secure environment.

AI is a tool, frame it that way

AI is just a tool to be used, like the mobile phone or Excel spreadsheets. Double checking, understanding output and having accountability doesn’t change because AI had a hand in it.

Be mindful of your team

Collaborate rather than dictate. Speak with your teams to best understand where AI works and where it doesn’t. Open dialogue is key to a positive AI culture. 

 

A generational responsibility

At the heart of the discussion was a concern for the next generation. Everyone around the table shared the belief that leadership’s greatest challenge today is to ensure young talent thrives. If AI strips away entry-level roles and tasks, what it’s doing is removing “training grounds” for expertise. Members highlighted the moral obligation to find new ways to equip young talent with the skills they need to thrive. 

Dave concluded the roundtable with a final plea to "not give up on humans". Investing in people is a "no regrets" choice and prioritising human wisdom and leadership is the only certain path to long-term success.