South West Food and Drink brands hit supermarket shelves in Thailand during UK Week

Author
Zoe Bagnall
Content and PR Executive | Business West
2nd December 2021

 70 food and drink companies from the South West of England and across the UK will be featured in a store promotion in Central Foodhall, part of Thailand’s largest grocery store, this week as part of ‘UK fortnight’. 

The event, organised by Central in collaboration with The Department for International Trade (DIT) Thailand and Business West’s Great British Food Programme, is taking place to help food and drink companies across the UK expand their international sales in what is seen as a lucrative market.

The Great British Food Programme was set up by Business West in collaboration with DIT and aims to connect UK food and drink producers with international buyers who are hungry for high quality British produce. 

Cheryl Brett, International Sales Manager at Coombe Castle, producer of dairy products based in Wiltshire, said:

“We are extremely excited to be part of the Central promotion of our Coombe Castle branded Great British dairy products. 

“It means the that our company and brand profile is raised within the Thai market and as a result will lead to increased sales across the region.”

According to the FDF, there has been strong “return to growth” in East Asian markets over the last year, evidencing the positive opportunities for food and drink companies in the region. 

Paul Shand, Head of Trade for DIT in the South West said:

“UK food and drink companies are recognised for their quality across the world and The Great British Food Programme and events such as these are an invaluable way for businesses to showcase their products to overseas customers.

“The total value of goods exported from the South West to Thailand in the four quarters to the end of Q2 2021 amounted to £1.9 billion, accounting for 0.4% of total exports to the market, showing the strong existing demand.

“We will be working with businesses to help grow their exports even further and I would encourage food and drink firms big and small to sign up to the Great British Food Programme to help them grow their international business.”

If you are a UK food and drink producer looking to break into international markets, you can sign up for the Great British Food Programme here. 

For further information on DIT’s exporting support and international opportunities, visit www.great.gov.uk or contact your local trade office via https://www.great.gov.uk/contact/office-finder/

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