Chamber conversations: Adam Gillett from We Do Your Group

At Business West, we’re proud to support a diverse network of businesses and organisations - from ambitious start-ups to established firms and charities - all working to make our region stronger and more connected. 

As part of World Telecommunication and Information Society Day, we’re shining a spotlight on We Do Your Group, one of our Chamber members whose work highlights the growing importance of digital communication, online engagement, and technology in modern business.

My name is Adam Gillett, and I’m one of the co-founders of We Do Your Group and Head of Business Partnerships.

Day to day, that means working closely with both new and existing clients to help them understand the challenges, risks and opportunities, and advising on practical steps to move them forward.

A big part of my role is:

◀ listening first

◀ understanding a business’s goals and direction

◀ helping shape a strategy, rather than implementing technology for the sake of it.

I specialise in cyber security and the safe, sensible use of AI, helping organisations feel confident their data is protected and new tools are being used responsibly.

Alongside that, I’m often involved in wider conversations around IT support, telecoms and digital marketing, including things like websites, branding and campaigns, so that we can help clients create a joined-up approach rather than dealing with these areas in isolation.

We Do Your Group brings together a number of technology businesses under one roof, with our core pillars being IT support and cyber security, digital marketing, and telecoms. Our role is to protect and support micro to medium-sized businesses so technology becomes something they can rely on, rather than worry about.

We help shield organisations from what many business owners would describe as ‘techie threats’, whether that’s cyber attacks, IT disruption, or the growing risks around AI and data use. The end result for our clients is peace of mind, knowing their systems are secure, their data is protected, and that they can focus on running and growing their business. Alongside that protection, we help clients move forward with cost-effective telecoms systems and marketing that supports growth, rather than simply looking good on the surface.

We’re based in Bradley Stoke, close to the M4 and M5 interchange, which puts us in a great position to support businesses across the South West. That said, the digital world means geography is far less of a barrier than it once was, and we’re fortunate to work with clients nationally and internationally as well.

We’ve helped businesses avoid potentially catastrophic cyber incidents, deal with major global challenges like COVID, and more recently, navigate the fast-moving world of AI safely and responsibly.

Part of what underpins that trust is how seriously we take our own standards. As a company, we hold Cyber Essentials Plus, ISO 27001 and ISO 9001 certifications, and I’m personally an Approved Cyber Advisor, a government-backed accreditation. In an industry where anyone can call themselves an IT or cyber expert, these aren’t just badges. They’re a signal that we operate to independently verified standards, that we take security and quality seriously in everything we do, and that clients can have confidence in who they’re dealing with. For many smaller businesses, that matters a great deal, and it should.

Ultimately, what matters most to us is leaving clients stronger, better supported, and more confident in using technology to move their business forward. We take real pride in knowing that we’re helping businesses in the South West, and beyond, become more resilient and better prepared for the future.

We’ve seen a really big shift over the last few years. Digital communication and technology have moved from being a support function to something that sits right at the heart of how organisations engage with their audiences.

Where businesses might once have relied mainly on phone calls, face-to-face meetings or a basic website, they now need to be available, responsive and consistent across multiple digital channels, whether that’s email, video calls, online platforms or social media. Expectations have changed, and people now expect quicker responses, clearer communication and a more joined-up experience.

We’re also starting to see AI play a very practical role in improving that experience. A good example is in everyday conversations, like phone or video calls. AI can summarise key points at the end of a call, helping customers clearly understand what’s been agreed, which helps them feel heard and reassured. And the key points can be shared automatically with whoever needs them next, so the customer never has to repeat themselves as they move through the business.

The real benefit for the customer is continuity and confidence. They get clearer outcomes, fewer misunderstandings and a smoother journey, while the organisation gets better records and more consistent service.

I’ve been a member for about a year now. I originally joined for the networking. But I very quickly realised there’s quite a lot more going on than just connecting businesses. The events, the guidance, and the introductions all add up to something that feels genuinely useful rather than just another membership to add to the list.

My advice would be:

1. Start with the outcome you want to achieve, not the technology itself. Whether that’s business growth, higher customer satisfaction, or a smoother experience for staff, digital communication should be there to support those goals, not distract from them.
   
   
2. Look at how your customers and partners actually want to engage with you. That might be faster responses, clearer communication, or a more joined-up experience where they don’t have to repeat themselves every time they speak to someone new. Simple uses of AI can make a real difference here, from summarising calls to capturing actions automatically and keeping teams aligned.
   
   
3. Cyber security has to be part of the conversation from the start. Trust is fundamental to good communication. If customers don’t trust your systems or data handling, it undermines the whole experience.
   
   
4. Working with an accredited partner can bring real benefits beyond the service itself. Frameworks like Cyber Essentials and ISO 27001 exist to help businesses operate more securely and professionally, but most smaller organisations will never pursue these directly. When your IT and cyber partner already lives and breathes these standards, you benefit from that thinking even without the formal certification, which can lift your whole business, not just your technology.
   
   
5. Think carefully about who you partner with. The right partners don’t just implement tools and walk away. They help you make sensible choices, keep things secure, support change over time and make sure technology continues to deliver real value as the business grows.

When you keep the focus on outcomes, better experiences, stronger relationships and sustainable growth, you'll likely find that technology, AI, and cyber security become powerful enablers rather than just another set of systems to manage.

The most valuable thing for me has been the relationships that come with being a Business West Chamber member. It’s not just the size of the network; it’s how easy they make it to actually build meaningful connections with other businesses that are often on very similar journeys.

I’ll be honest, as someone who fits the typical ‘nerdy’ stereotype a bit, the social side of business networking can sometimes feel daunting. 

That applies not just to other members, but also to the team at Business West. There’s a real sense that they share the same mindset we try to have, just wanting to help, without any agenda, whether that’s through making introductions, offering guidance, or just taking the time to understand what a business is trying to achieve.

For me, it feels less like a traditional networking organisation and more like a supportive business community, and that alignment with our own values has been what’s made the membership truly valuable.

My advice is simple: just show up. The more you engage, the more you get from it, and Business West makes that surprisingly easy.

If you’re looking to build relationships, learn from other businesses, and feel more connected to the local business community, the Chamber provides a really supportive environment to do that. It’s structured in a way that removes a lot of the awkwardness people often associate with networking, which makes it far more approachable, even if the social side doesn’t come naturally to you.

I’d also encourage businesses not to think of membership purely as a transactional benefit or a quick return on investment. The real value comes from the longer-term relationships, shared insights and access to people who want to help. Whether that’s other members on similar journeys or the Business West team themselves, there’s a shared mindset of being collaborative, supportive and practical.